Living in an attention-centred economy brings the biggest challenge to businesses and their advertising campaigns. When everything is competing to grab your attention, how does one successfully capture and hold it? Keep reading to see how businesses can make their ads more memorable to their consumers!
Encourage Participation
The best way to get consumers to engage with businesses is to encourage their participation and interact with them. The ability for consumers to connect with a brand will make the ad more memorable for them – brands on Instagram routinely share and repost stories and experiences made by their consumers.
The use of rewards like discounts or freebies if a consumer posts the brand and tags them is a great way to motivate consumers to engage with them. People are more likely to participate in a giveaway if they receive something free in return, and all they have to do is follow the brand on social media and share it on their story.
Memes
Using memes in advertising campaigns is becoming a common technique in marketing. Brands making it known to consumers that they’re very much ingrained in the current social culture can make brands more authentic and not-so-corporate. Of course, however, this can be a difficult thing to master and present as authentic – so the best course of action? Use memes if the tone of your brand syncs with meme culture and only if the memes target your intended audience.
Offline Instead of Online
Most of us are on our phones or other devices frequently in a day, thus we probably see ads regularly. If businesses want their ads to be memorable, they could possibly try creating advertising campaigns that appear in the offline world. Plus, it’s an even better way to produce more creative and innovative content!
Why not experiment with roadside advertising? Or have your ad printed on a bus or taxi? There are a range of ingenious ways that businesses can use the outdoors to market themselves, and with online ads becoming crowded, perhaps it’s time to find space outside.
Collaborations
A blended advertising campaign can be greatly popular with consumers of each brand. Businesses collaborating with other businesses not only brings in consumers from the first brand, but also introduces consumers to the second, and vice versa. It can be a mutually beneficial experiment for both brands.
Augmented Reality (AR)
Augmented reality utilised in an advertising campaign is inventive and engaging. It can really make a brand stand out from the crowd. AR can bridge the gap between brands and consumers by offering a unique experience that is only available from that specific brand.
Consumer loyalty and brand recognition can increase through the use of AR in advertising campaigns. Who wouldn’t forget the brand that made its own virtual game for consumers to play? Or that brand that lets you see what the outfit or furniture would look like in real time using your phone camera?
These are only a few of the ways in which businesses can make their ads memorable to consumers and is not a definite list. Don’t be afraid to experiment with a few ideas before settling on the way that is best suited to your business.
