Photo sharing platform Instagram (Instagram) said on Wednesday that it is testing the Instagram Lite app in India, which takes less space and costs less data on Android phones. It has not yet been started globally. During the past several months, the Facebook-owned company has first launched and tested many features in India, including its short video feature reels.
Very low in instagram light size
Product VP Vishal Shah on Instagram said during the Facebook Fuel for India 2020 event that India is an important market for him and has been a testing ground for innovation. India was one of the very few countries where they tested the reels and the first country where the reels tab was launched. In order to expand the popularity of Instagram across the country, today they are announcing the testing of Instagram lights in India.
He further said that Instagram is less than two megabytes in light size. And it has been developed to give users a better quality experience and access in India, irrespective of any device, platform and network. The experience on the new app is similar to that of the core Instagram app, however, some features that will not be currently available such as Reels, Shopping and IGTV.
Along with Hindi, many regional languages will also be available
The app will be available in Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu languages. Facebook and other internet companies such as LinkedIn and Twitter offer similar light apps to users, allowing them to access key features of the platform using less data and quickly.
Shah said that India is creating a global trend as two of the five most shared songs worldwide on reels are by Indian artists. He said that he sees many trends emerging from India. For example, they have seen a large increase in the number of people who live together on Instagram, especially during an epidemic. This is the reason why India was one of the first countries where they launched live rooms. Up to four people can live together on Instagram here.
(Input: PTI)